Establishing an online presence requires a website. However, you must maintain user loyalty by verifying and securing your website. Your website’s authenticity, legitimacy, and safety depends on verification. Verifying a site’s authenticity and identity is called website verification. SSL certificates secure the connection between the site and users and validate domain ownership.
- Domain Validation – Verifying ownership and control of the domain name through DNS records. This confirms you own the domain.
- Organization Validation – Validating the identity of the business or entity behind the domain. Requires legal business documentation.
- Extended Validation – Rigorous checks on the legal, operational, and physical existence of the business. Displays the green padlock and bar in browsers.
- SSL Certificates – Encrypt data between the website and users. Requires domain validation at minimum. Displays padlock icon.
Why is website verification important?
- Builds trust and credibility
Verification demonstrates you are a real, legitimate business or entity. It gives users confidence they are visiting an authentic site, not a fake or imposter. The verified identity is displayed prominently through EV SSL.
- Enhances brand reputation
Trust and credibility feed into your overall brand reputation. Verification shows you value security and privacy, improving public trust.
- Improves search engine rankings
Search engines like Google favor verified, secure sites in rankings. Adding trust indicators like SSL improves SEO and helps you rank higher.
- Adheres to industry compliance standards
Many industries have compliance standards requiring valid SSL certificates and encryption. Verification adheres to these regulations, showing users you take security seriously.
- Prevents phishing and scams
Verification makes it harder for scammers to impersonate your brand and launch phishing sites. Users identify verified sites and avoid providing sensitive data to fakes.
- Allows access to browser features
Extended validation unlocks browser features like geolocation, push notifications, and service workers. These provide better user experiences.
- Gives comfort for financial transactions
The green padlock and EV display reassure users their financial data is secure on your site. This comfort converts more online sales.
- Avoids browser security warnings
If you don’t have SSL set up, browsers will display warnings about insecure connections. Verification 먹튀사이트 removes these warnings.
Key types of website verification
Now that we’ve covered the importance of verification, let’s look at some of the main methods available:
- Domain Validation (DV SSL) – This basic SSL certificate verifies control and ownership of your domain name through DNS records. It enables encryption but doesn’t validate the organization’s identity. Quick and affordable option.
- Organization Validation (OV SSL) – OV SSL requires business validation by the certificate authority, including legal, operational, and physical documents. Displays organization and brand name for more trust.
- Extended Validation (EV SSL) – The highest level of SSL certificate validation requires extensive legal and compliance checks. Displays green bar and business name prominently in browsers.
- HTTP Public Key Pinning – Associates host with specific TLS certificate to prevent man-in-the-middle attacks. Browsers trust pinned sites and won’t connect if certificates change unexpectedly.
- DNSSEC – DNS security extensions digitally sign DNS records to ensure validity and prevent tampering. This protects domain infrastructure.
- Site Seals and Badges – Display trust logos like Norton or TRUSTe on your site. Clicking verifies the seal and shows you comply with standards.
